Comprehensive details about upcoming courses
Upcoming Courses
A fundamental business development training course tailored for your Junior BD Executives, Inside Sales Representatives, Account Managers, Proposal Writer and Scientists who engage directly with clients.
Programme Goals
The programme aims to establish a foundation for delegates in understanding Business Development processes. It emphasizes the lead generation process, followed by basic B2B selling skills and legal fundamentals
Fundamental Lead Generation
In this section we cover target profiling to help your team generate Sales Qualified Leads and improve cold calling strategies. Our emphasis is on reaching decision-makers, creating customized templates, and effective follow-up techniques. We look closely at communication types and flow.
Fundamental Forerunners B2B Selling Skills
We concentrate on B2B sales skills for both virtual and face to face calls by covering various aspects and reinforcing learning through role play and simulations:
Reviewing the basic call structure
Pre-call planning
Enhancing listening and questioning skills
Handling objections and simple pitching
Pitching
Summarising and closing
The programme aims to establish a foundation for delegates in understanding Business Development processes. It emphasizes the lead generation process, followed by basic B2B selling skills and legal fundamentals.
Fundamental Business and Legal Processes
We simplify basic legal requirements and terminology, guiding individuals through fundamental business procedures, emphasizing CRM and accounting processes.
Programme Goals
The programme is designed to boost business growth and provide delegates with comprehensive training in life science Business Development.
The Programme Design
The program delves into the following subjects extensively within a five-day duration. It is crafted to incorporate various learning methods like workshops, role plays, and company simulations:
Day 1
Personal Development and Branding
Customer Personas, Organisational & Target Profiling
Research, Account & Approach strategies
Day2
Communication Touching Points
Sales Qualified Lead Verse Market qualified lead
Sales Lead Creation
One to One Mentoring
Day 3
Forerunners Selling and Negotiation Skills
Day 4
Deal Making, legal Processes, structure, and ethnics.
Day 5
Role Play and Simulation Workshops
The programme is designed to boost business growth and provide delegates with comprehensive training in life science Business Development.
A specialized brand-building training programme tailored for your Business
Development Executives, Marketing Executives, and Scientists, emphasizing
the development of thought leadership, content creation, and storytelling.
Programme Goals
The programme aims to establish a foundation for participants to understand
the significance of the Customer Journey, creating client advocacy, and
generating marketing qualified leads in a B2B setting.
Programme Design
We concentrate on refining B2B Marketing skills by delving into various
essential aspects of brand building processes, with a focus on developing
brand identity through advocacy and content creation. Here's a breakdown:
Foundational understanding of Basic Brand Building processes:
Defining
Who you are,
What you say,
What you do,
How you look,and
How you engage
Expanding on What you do and How you engage:
- Utilizing the 5 Insight personas model
- Identifying customer engagement touchpoints and assessing
- messaging
- Evaluating content creation models (including generative AI) and
- creating a marketing strategy to elevate the customer experience
A comprehensive training
programme in brand building
skills designed specifically for
your Marketing team, and client-
facing staff.
Programme Goals
The programme aims to enhance business growth and equip participants with
a detailed marketing strategy and plan.
The Programme Design
The programme covers a variety of topics over a five-day period, incorporating
different learning methods such as workshops, role play, and company simulations:
Day 1
Who you are: Creating the Brand Promise and Company Culture
Reviewing your company's goals and developing the brand promise while
considering the cultural impact on your branding.
Creating a strategic plan for customer service objectives and
approaches
.
Day 2
Crafting Your Message (What you say)
Examining the brand'
s stories and their integration within your
organization.
Developing Brand Promises and storytelling techniques.
Day 3
What you do: Implementing Your Strategy
Addressing any brand inconsistencies and ensuring service consistency
throughout your organization.
Formulating a plan to enhance loyalty and streamline communication
and messaging
Day 4
How you look: Enhancing Your Visual Identity
Establishing the visual foundation of your brand by exploring techniques
and brand guidelines with every employee in mind.
Day 5
How you engage: Improving Customer Engagement
Evaluating every interaction and experience your clients have, both
internally and externally.
A comprehensive training
programme in selling and
negotiation skills designed
specifically for your BD Directors,
Sales Representatives, and client-
facing staff.
Programme Goals
The program is designed to boost business growth and provide delegates with
comprehensive training in life science Business Development.
The Programme Design
The programme delves into the following subjects extensively within a five-day
duration. It is crafted to incorporate various learning methods like workshops,
role play, and company simulations:
Day 1
Customer Personas, Organisational & Target Profiling
Research, Account management & Approach strategies
Developing Thought Leadership
Building a pipeline
Communication Approaches, personality profiling,
Day2
In-Call Skills
Rapport and trust building
Call Structures and your brand messaging
Developing your pitch deck
In Calls Skills Set development (Part 1)
Day 3
In-Call Skills
In Calls Skills Set development (Part 2)
In Calls Skills Set development (Part 3)
Day 4
Negotiation Skills and Legal Documentations
Day 5
Role Play and Simulation Workshops
For all future courses, click on the link below
Click below to view our calendar for all future courses and other programmes. Contact us directly for bookings or build your own In-house programmess.
Develop In-House Commercial Training Programs
Customize your Forerunners commercial program to suit your in-house needs. We will craft fresh content that aligns with your brand values and promises, allowing you to tailor your team's programs according to your specific preferences.
FAQS
Here are answers to some common questions.
How do I enroll?
Our enrollment is handled through Eventcube. If you need to issue a purchase order (PO), we can provide an invoice. Payment will be required four weeks prior to the start of the course..
Where do the courses occur?
Bespoke corporate training courses take place at your corporate head office, while open courses are held at Reading University, UK. As our franchises expand, we will introduce more locations and courses in the future.
Where can I find a detailed agenda for each course?
The agenda for each course can be found on Eventcube (https://chronon.eventcube.io/events) or in our brochures, accessible via the link provided below.
Can I attend virtually?
No, our workshops and simulation exercises are designed for personalized interactions. Each course accommodates a maximum of 8 to 12 delegates, allowing us to focus on the skills of each individual.
How much are the courses?
We keep it simple! The price for our courses are as follows:
- One-day courses: £250
- Three-day courses: £750
- Five-day courses: £1250
Payment can be made by credit card or invoice whichever you prefer.
How often do the courses occur?
Each course takes place in a four-month rotation. As our franchises expand, we will incorporate more courses and locations.
What is included in the course?
Each delegate will receive a personalized workshop manual and a copy of The CBO experience book. Refreshments and lunch are provided, and for 3- and 5-day courses.
Hotels and logistics?
We are happy to provide logistical support, including booking your hotels and travel. These expenses will be invoiced to your company at cost plus a 15% administration fee.
What is your refund policy?
You can receive a full refund if you cancel up to 4 weeks before the course. If you cancel between 4 and 2 weeks before the course, we offer a 50% refund. No refunds will be issued for cancellations made less than two weeks before the course.
Is there a maximum and minimum number of delegates?
There is a maximum of 8 to 12 delegates per course and a minimum of 3. If the course is full, you can email us to be placed on a waiting list. If there are fewer than 3 candidates, the course will be cancelled 2 weeks before the date, and a full refund will be offered.
Can you develop customized team programs?
Yes, we collaborate with HR, L&D, and Heads of departments to develop customized corporate commercial training programs.
Do you offer mentorship and coaching programs?
Yes, each program is tailored specifically, and we collaborate with your department heads to enhance your self-development.
